By Melisa Damcevska, Preventionist I
The use of electronic cigarettes (e-cigarettes) or “vapes” has skyrocketed in the past several years, particularly among adolescents who view the behavior as much safer than smoking traditional cigarettes.
The perception held by many is that e-cigarettes cannot be harmful because they contain only water and flavoring, and products can be bought that are labeled “nicotine-free” and “organic”. This perception, along with marketing techniques of the c-cigarette industry, has some arguing that a new generation of smokers is on the rise.
Big money tobacco companies have already invested in the up-and-coming e-cigarette companies, like Altria – the maker of Marlboro – investing $12.8 billion in Juul, an e-cigarette company whose net worth is valued at $38 billion and controls 75% of the e-cigarette market. (Source: https://www.cnbc.com/2018/12/20/altria-takes-stake-in-juul-a-pivotal-moment-for-the-e-cigarette-maker.html)
With flavor options from mango to mint to chocolate to apple juice and cotton candy, to everything in between, the appeal of these...Read more