Sticker Shock is designed to raise awareness about underage drinking and youth access to alcohol and to strengthen the laws against providing alcohol to a minor.
The program engages student volunteers who visit participating merchants to place brightly colored stickers on multipacks of beer, wine coolers and other alcoholic products that appeal to underage drinkers. The stickers and door signs spell out a strong reminder: "KEEP IT LEGAL! It's ILLEGAL to buy alcohol for youth under age 21. The penalty is up to 6 Months Jail Time + $1,000 Fine"
"Project Sticker Shock" is to educate the public and change community attitudes about selling and serving alcohol to anyone under the age of 21.